6 Great Reasons You Should Hire Me* (Everyone’s Resume Should Be This Straightforward, Right?)

1. I’m really nice to work with. If you’ve ever worked with someone difficult, inefficient or unethical — like the contractor who re-did your kitchen — you already know why this is #1.

2. My direct response copywriting is really, really good.  It’s SO good, you’re going to want to KICK yourself for not hiring a good copywriter before. This awful feeling will be tempered by all that extra money you will be making.

3. I have never worked at an advertising or PR agency. And even though I spent 10 years marketing some major fashion brands (like Kenneth Cole and Ralph Lauren), I also spent a few running my own business manufacturing babywear.

This means I know INTIMATELY that marketing isn’t the only thing a business owner has to worry about. It means I understand how HARD it is to be forced to set priorities, live within a budget, and NOT be able to afford to do everything you want. And it means I often get into dust-ups with fancy-pants marketers over the ridiculously expensive and often irrelevant “branding” advice they give small companies.

Here’s what one start-up CEO on a tight budget said:

“I am blown away by how sharp (Carol) is and how much relevant advice she gave me regarding my start up. If you have a business online and wonder why people are not “buying” or “converting” into paid customers, you HAVE to talk to Carol.” – Maya Bisineer, Founder, Memetales.com

4. I’m a people person. I work on (and study) new social media techniques all the time, and some of what’s involved can feel extremely dry, technical and frankly, more geekified than most people ever want to get.

I stay up with all that stuff so you don’t have to. Because at the end of the day, good social media is about being the kind of person (or company or brand) other people want to know and engage with.

5. My copywriting work is (almost) FREE. Well, you do have to pay me quite a bit actually, but you’ll make far more using my marketing copy than you could ever earn without it. Here’s what one client said recently:

“We earned more donations from our last email campaign than ever before. Every day, the donations keep coming in. Just from email!”  - Melissa Rivkin, Development Director, NYHS

6. My social media specialty is marketing to women – especially moms. Anyone worth their (usually ridiculous) title in social media should be able to take you step by step through optimizing for the major platforms. (If they can’t… run!)

But I’ve been using social media and internet marketing techniques to market specifically to women, moms, and grandmoms for four years now (which in social media is an eternity), so if THIS is your target market, I’m already working your sweet spot.

Want to connect? Do it here.

*NOTE: You can’t actually hire me right now, because I work full time as the Social Media Director at Cozi. But this page is a really great copywriting idea that you should definitely steal if you run any kind of service business.